Updated March 2026

Omnisend vs ActiveCampaign

Omnisend and ActiveCampaign are both automation-focused, but Omnisend is ecommerce-specific while ActiveCampaign works for any business type. Omnisend's unique edge: true omnichannel automation combining email, SMS, and push notifications in a single workflow — no other platform does this natively. ActiveCampaign's edge: the deepest automation builder available (135+ triggers), a built-in CRM, and 900+ integrations. At 10,000 contacts: Omnisend Standard costs approximately $105/month, ActiveCampaign Plus costs $139/month. For Shopify stores, Omnisend's native integration and ecommerce templates make it the more practical choice. For service businesses, agencies, or SaaS, ActiveCampaign is the clear winner.

Our pick: ActiveCampaign (7.4/10 vs 7.1/10)

ActiveCampaign wins 3 out of 6 categories. Omnisend is better for: small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve.

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Omnisend

7.1/10

ActiveCampaign

7.4/10

4/5

Automation

5/5

3/5

Deliverability

4/5

5/5

Ease of Use

2/5

3/5

Templates & Design

2/5

3/5

Analytics

4/5

5/5

Customer Support

2/5

Pricing Comparison

Omnisend

Free Plan

Paid plans from $16/mo

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ActiveCampaign

Paid plans from $19/mo

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Pros & Cons

Omnisend

Only platform with true omnichannel automation — email, SMS, and web push notifications combined in a single workflow builder. Competitors treat SMS as a separate module; Omnisend integrates it natively

30-40% cheaper than Klaviyo at every subscriber tier. At 50,000 contacts: Omnisend Standard $413/mo vs Klaviyo $720/mo — saves over $3,600/year

G2: 4.6/5 from 1,163 reviews. Capterra: 4.7/5 from 834 reviews with Customer Service rated 4.7/5. These are the highest review platform ratings of any tool we cover

Deliverability tested at 75.1% overall in independent testing (EmailToolTester, Jan 2024) — bottom third of tested platforms. Microsoft/Outlook inbox placement at 38.7% is poor and concerning for stores with Outlook-heavy customer bases

Historical deliverability is inconsistent — bouncing between 67.6% and 87.9% across test rounds. This unreliability is arguably worse than a consistently low score

'Billable contacts' includes non-subscribers: abandoned cart contacts, customers who purchased without subscribing, and imported contacts. This catches users off guard and erodes the pricing advantage over Klaviyo

Full Omnisend review →

ActiveCampaign

Best-in-class automation builder with 135+ triggers and 750+ pre-built recipes — no other platform matches this depth (G2: 4.5/5 from 14,000+ reviews)

900+ integrations including 40+ new ones added in 2025 alone (Wix, Webflow, SOCi) — plays nicely with almost anything

Deep segmentation with new AI Segments Agent that lets you describe audiences in natural language

Aggressive price hikes documented at 20-100% for existing customers. Real examples: $588/yr to $1,800/yr; $1,400/mo to $2,800/mo; $2,000/yr to $7,800/yr

As of November 2025, now charges for ALL contacts including unsubscribed, bounced, and unconfirmed — same controversial practice as Mailchimp

Trustpilot rating of 2.8/5 from 1,358 reviews — billing complaints, cancellation horror stories, and users charged after cancelling

Full ActiveCampaign review →

The Bottom Line

Choose Omnisend if: you want a tool that is best for small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve. It scores highest in automation, ease of use, customer support.

Choose ActiveCampaign if: you want a tool that is best for mid-sized businesses (1k-25k contacts) that actively use complex automation daily. It scores highest in automation, deliverability, analytics.

Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology