Updated March 2026

GetResponse vs Klaviyo

GetResponse and Klaviyo target different businesses entirely. Klaviyo is the ecommerce email platform — built for Shopify stores that need purchase-based segmentation, predictive analytics, and revenue attribution. GetResponse is the small business all-in-one — email, webinars, course hosting, and conversion funnels in a single platform. At 10,000 contacts: Klaviyo costs approximately $150/month, GetResponse Marketing Automation costs $114/month. If you run an online store, Klaviyo's ecommerce features justify the premium. If you're a service business, course creator, or coach who needs webinars and funnels alongside email, GetResponse offers far more value.

Our pick: Klaviyo (7.5/10 vs 7.2/10)

Klaviyo wins 2 out of 6 categories. GetResponse is better for: course creators and small businesses who want email + webinars + funnels in one platform.

Try Klaviyo

GetResponse

7.2/10

Klaviyo

7.5/10

4/5

Automation

5/5

4/5

Deliverability

4/5

3/5

Ease of Use

2/5

3/5

Templates & Design

3/5

4/5

Analytics

5/5

3/5

Customer Support

2/5

Pricing Comparison

GetResponse

Free Plan

Paid plans from $19/mo

View Pricing

Klaviyo

Free Plan

Paid plans from $20/mo

View Pricing

Pros & Cons

GetResponse

Genuinely all-in-one: email, webinars, course hosting, conversion funnels, and landing pages in a single platform — no competitor matches this combination in the price range

Ranked #1 in the largest independent deliverability test (EmailDeliverabilityReport: 81.10% inbox rate, 91/100 score from 64,855 emails tested)

AI Campaign Generator creates complete funnels (emails, landing pages, CTAs) in one click — these shipped in 2025 and are functional, not vaporware

Billing practices are the #1 complaint everywhere — 27% of Trustpilot reviews are one-star (261 of 955), dominated by billing disputes. Users report difficulty cancelling, no refunds under any circumstances, and one claimed being billed $2,000/month after giving notice

The $19/month Starter plan is misleading — it only includes 1 automation workflow. Real automation needs the $59/month Marketer plan, effectively tripling your cost. This is the most common 'gotcha' users report

Bounced and removed contacts still count toward your subscriber limit, forcing upgrades faster than expected — a common frustration across Capterra and Trustpilot

Full GetResponse review →

Klaviyo

Best-in-class ecommerce segmentation with nested conditions, real-time updates, and predicted metrics — no other ESP matches this for Shopify stores

Revenue attribution that shows clear ROI per campaign and per automation flow — users cite this as what justifies the premium price

Deepest Shopify integration available with real-time data sync, product feeds, and browse/cart abandonment triggers

Gets expensive fast: $150/mo at 10K contacts, $400/mo at 25K, $720/mo at 50K, $1,380/mo at 100K — significantly more than every competitor

February 2025 billing change: now charges for ALL active profiles including unengaged subscribers, spam signups, and abandoned checkout contacts. Widely viewed as a post-IPO revenue grab

Trustpilot rating of 2.1/5 — the worst of any tool we reviewed. Support is slow, no phone option, and declining post-IPO as they chase enterprise clients

Full Klaviyo review →

The Bottom Line

Choose GetResponse if: you want a tool that is best for course creators and small businesses who want email + webinars + funnels in one platform. It scores highest in automation, deliverability, analytics.

Choose Klaviyo if: you want a tool that is best for shopify stores doing $500k+ in revenue that need serious segmentation and revenue attribution. It scores highest in automation, deliverability, analytics.

Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology