Updated March 2026

Brevo vs Klaviyo

Brevo is not trying to be Klaviyo. Brevo is a broad multi-channel platform that does email, SMS, WhatsApp, CRM, live chat, and transactional email at aggressive pricing. Klaviyo is a deep ecommerce platform that does email and SMS with unmatched segmentation and predictive analytics. If you run a Shopify store and need to know which email drove which purchase, what each customer's predicted lifetime value is, and which products to recommend to which segment — Klaviyo is the tool. If you need affordable email marketing with multichannel capabilities and your ecommerce needs are straightforward, Brevo saves you $100+/month at most subscriber tiers.

Our pick: Klaviyo (7.5/10 vs 7.3/10)

Klaviyo wins 2 out of 6 categories. Brevo is better for: small businesses that need email, crm, sms, and chat in one affordable platform — especially those with large contact lists but low send volume.

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Brevo

7.3/10

Klaviyo

7.5/10

3/5

Automation

5/5

4/5

Deliverability

4/5

Ease of Use

2/5

3/5

Templates & Design

3/5

Analytics

5/5

2/5

Customer Support

2/5

Pricing Comparison

Brevo

Free Plan

Paid plans from $9/mo

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Klaviyo

Free Plan

Paid plans from $20/mo

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Pros & Cons

Brevo

Pay-per-email pricing is unique and genuinely saves money — store unlimited contacts on every plan including free. A 50,000-contact list that only sends monthly newsletters costs a fraction of what Mailchimp or ActiveCampaign would charge

Most complete all-in-one at this price point: email, SMS, WhatsApp, CRM, transactional email, live chat, and landing pages. No competitor bundles this much under $20/month

Free plan includes unlimited contacts, 300 emails/day, CRM, and basic automation — one of the most generous free tiers available

Account suspensions without explanation are a recurring Trustpilot theme — users report being blocked for as few as 1 unsubscribe out of 488 recipients, told to 'go elsewhere' with no specific reason

Customer support is the #1 complaint across every review platform. Copy-paste responses, 16+ day resolution times, and contradictory information from different agents. Free users get zero support; Starter gets email only

October 2025 plan restructure pushed features up to higher tiers — landing pages and A/B testing now require the Standard plan ($18/mo), previously available on cheaper plans

Full Brevo review →

Klaviyo

Best-in-class ecommerce segmentation with nested conditions, real-time updates, and predicted metrics — no other ESP matches this for Shopify stores

Revenue attribution that shows clear ROI per campaign and per automation flow — users cite this as what justifies the premium price

Deepest Shopify integration available with real-time data sync, product feeds, and browse/cart abandonment triggers

Gets expensive fast: $150/mo at 10K contacts, $400/mo at 25K, $720/mo at 50K, $1,380/mo at 100K — significantly more than every competitor

February 2025 billing change: now charges for ALL active profiles including unengaged subscribers, spam signups, and abandoned checkout contacts. Widely viewed as a post-IPO revenue grab

Trustpilot rating of 2.1/5 — the worst of any tool we reviewed. Support is slow, no phone option, and declining post-IPO as they chase enterprise clients

Full Klaviyo review →

The Bottom Line

Choose Brevo if: you want a tool that is best for small businesses that need email, crm, sms, and chat in one affordable platform — especially those with large contact lists but low send volume. It scores highest in deliverability, ease of use.

Choose Klaviyo if: you want a tool that is best for shopify stores doing $500k+ in revenue that need serious segmentation and revenue attribution. It scores highest in automation, deliverability, analytics.

Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology